Catherine Gustafson assists the Director of Web Experience as product owners for the MBM Digital web portfolio, including the flagship website Arizona.edu. Catherine manages the university's central Google Analytics account, reporting out on analytics, as well as conducting usability tests, UX research and QA testing. She leads multi-disciplinary teams through website redesigns, iterations and migrations, by combining this quantitative data and qualitative insights to optimize the user's web experience. Catherine recently obtained her master's degree in Digital Audience Strategy from Arizona State University in Fall 2023.