The UA Marketing Department is the hub for all marketing activity on the campus, and serves as a resource to the campus community. Its role is to tell the UA's story to the greater community and to raise the profile of the UA as a premier teaching and research institution. The marketing professionals are the UA's storytellers and brand managers, creating the backdrop for every college, department and division on campus to promote the University in an integrated fashion.
Associate Vice President
Marketing Communications &
Eddie Navarrete is an established marketing professional with more than 15 years of consumer marketing, product development and branding experience. Over the course of his career, he has led a number of innovative marketing and product introduction campaigns. Most recently, he helped lead the national Field Marketing organization for T-Mobile USA, as well as the company's marketing and advertising initiatives for its fastest-growing and most profitable region. He has also served as director of multicultural marketing for Safeco Insurance; associate director of marketing and sales operations at Verizon Wireless; and strategic planning manager for Flextronics.
Navarrete is from south Seattle and received his undergraduate degree in literature from Whitman College. His family lives in Chandler, Ariz.