Marketing and Brand Management is responsible for building the power of the University of Arizona brand to generate support and attract talent. It supports the University's ambitious goals by crafting and advancing UA's market position, increasing the University's visibility among key audiences, and coordinating marketing efforts across campus. brand.arizona.edu is the online resource for marketers on campus. It provides a comprehensive set of tools that enable the university community to express the University brand clearly and consistently.
Tony Proudfoot is a veteran brand-builder who joined UA’s University Relations team in January 2015. With two decades of experience in higher education, he has enthusiastically led efforts to shape overall strategic and creative direction at fine institutions. Specifically, Proudfoot co-led brand integration at the Indiana University seven-campus system, which is comprised of more than 110,000 students, more than 140 colleges and programs, and more than 100 majors offered. More recently, he co-authored the 2012–2017 Strategic Plan and executed the repositioning of Ball State University in Muncie, Indiana during a transformative time in the university’s history. This repositioning helped support subsequent record enrollment, record applications, record giving, and elevated quality of incoming students.
Proudfoot frequently speaks on a national level and volunteers regularly with the American Marketing Association. He recently served a three-year term on the Conference Committee for the AMA Symposium for the Marketing of Higher Education—the largest gathering of higher education marketing professionals in the nation. At the University of Arizona, he will enhance the University’s world-class brand equity and visibility, and build collaboration with marketing communication professionals across colleges, schools, and administrative units to ensure an integrated and cohesive marketing strategy. Proudfoot earned his bachelor’s degree in psychology from Ball State University, and he is an avid volunteer with Habitat for Humanity.